Adriana’s Bio
Adriana is the Vice President of Edelman’s Consumer Tech practice in San Francisco. In this capacity, she provides strategic guidance on digital marketing and new media campaigns including word-of-mouth marketing programs, social media initiatives, and digital integration project management. She is representing clients such as eBay, HP, Netflix, Palm, Adobe and Clorox.
Most recently, Adriana was the Director of Global Communications for hi5. Launched in 2003, hi5 is now one of the world’s largest social networks - ranked as a top 20 website globally and the #1 social network in 33 countries across Latin America, Europe, Asia and Africa. According to comScore, more than 63 million individuals every month visit hi5, which is currently available in 50 languages options.
Previously, Adriana was the Vice President of the 360 Digital Influence Group at Ogilvy Public Relations Worldwide where she spearheaded operations for social media, word-of-mouth marketing and digital campaigns for clients such as Intel, Wells Fargo, Brocade, ACC, Sun Power, Case Logic, YieldBuild and Naked Juice. Prior to working at Ogilvy, she served as the Vice President of FutureWorks Media in San Francisco, managing all aspects of operations including business development, digital strategy and account management. Some of her clients included MeeVee, WooMe, Yojo Mobile, DocStoc, Magnify, Fantasy Sports Matrix, Ujogo, StreetAdvisor, Yoono, HeyCosmo, SayHeyHey, GoBig and YourTrumanShow.
A seasoned Web 2.0′er, Adriana is a vlogger for Mevio, Bubblicious, Revision3, MeeVee, TheWeakSpot, BuzzShout, publishes her own tech lifestyle blog and buzzes around Silicon Valley speaking at industry events such as the Billboard Interactive Music Conference, Streaming Media West Summit, Project Startup, Web Video Summit and Tech Innovations Summit.
In March 2007, Adriana launched Girls in Tech, an organization focused on touting women’s achievements in tech and beyond. Also, Adriana recently joined a select group of Web 2.0 enthusiasts that are known as the “Intel Insiders,” which serve as brand advisors for Intel. She is an advisor to Involver.com, Change.org and FantasySportMatrix.com. In Spring 2009, she will be launching Smitten With Mittens, a non-profit providing warm mittens and clothing to orphans in developing countries during their respective winter seasons.
Adriana holds a bachelor’s degree in Sociology and Economics from the University of California at Davis, received a certification from El Tecnologico de Monterrey in Mexico, and was enrolled in Semester at Sea, University of Pittsburgh in 1997. Adriana is also fluent in Spanish and speaks some Japanese and French.