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Adriana Gascoigne » 2009 » May

Archive for May, 2009

LimeLife Gives Back By Launching Apps For Good

Thursday, May 21st, 2009

LimeLife, the leading women’s cross-platform digital media company, today launched the “Apps for Good” campaign, contributing 10% of profits from its popular Hollywood Hangman iPhone game within a one-month period from May 21st to June 21st to Kiva.org, the micro-lending platform that alleviates poverty one loan at a time. Available on Apple® iTunes® for the iPhone and iPod Touch, Hollywood Hangman is a best-selling game on mobile phones, and is one of the first iPhone games to offer the social and multiplayer features enabled by Facebook Connect and Multiplayer WiFi.

LimeLife realizes the importance of giving back to non-profits such as Kiva, which bolsters the opportunity for women in developing countries to cultivate an income and achieve economic independence. By encouraging consumers to download Hollywood Hangman, LimeLife will pave the way for people like Amavi Akoete, a Togoan 35 year-old mother of six to launch her jewelry-making business or Dulia Huanca, a Peruvian 23 year-old mother to launch her fruit stand.

“Bridging the gap between games and the developing world, LimeLife is excited to launch its Apps for Good Campaign by promoting a fun activity while creating a way for consumers to make a positive contribution to the world,” says Kristin McDonnell, LimeLife CEO. “By downloading Hollywood Hangman, consumers can help change the lives of many, helping to alleviate poverty one small purchase at a time.”

How consumers can participate in the Apps for Good Campaign:

1.)  Between today and June 21st, consumers can click on the following link to purchase and download Hollywood Hangman for their iPhone or iPod Touch: http://itunes.com/apps/hollywoodhangman

2.)  Consumers are encouraged to email, tweet, and update their social networking status to let their friends know how they can download Hollywood Hangman on their iPhone or iPod Touch

3.)  Consumers can use the Facebook Connect feature within the game to ping their friends to join them in playing Hollywood Hangman to support Kiva

4.)  Consumers can track the progress of LimeLife’s Apps for Good Campaign by following the LimeLife iPhone Twitter feed at: http://twitter.com/limelifeiphone  

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